Home » Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets by Sicco Van Gelder
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets Sicco Van Gelder

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Sicco Van Gelder

Published November 1st 2005
ISBN : 9780749444693
Paperback
260 pages
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 About the Book 

For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities,MoreFor all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking. -- placebrands.net